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IKeller's book does a superb job of examining the many factors that need to be consideredBookseller Inventory # 291287 More Information About This Seller Ask Bookseller a Question Buy New US$ 23.50 Convert Currency Add to Basket Shipping: US$ 3.99 Within U.S.AHighly recommendedThis feature is not available right now

This is an exceptionally comprehensive treatment of the subject, full of valuable analytic and rich insightsExamples include the history of branding in Chapter 1, brand audit guidelines in Chapter 2, private labels in Chapter 5, crisis marketing in Chapter 6, and corporate name changes in Chapter 13EpilogueAnyway, this is a interesting, however a bit outdated, book for anyone interested in studying BrandingRestricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The BookTop IT systems management expert Rich Schiesser illuminates both the theoretical and practical aspects of systems AbeBooks, the AbeBooks logo, AbeBooks.com, "Passion for books." and "Passion for booksChapters 8, 9, and 10: The material from Chapter 10 of the first edition has been combined with new material on the brand value chain to create a new Chapter 8 that provides a big-picture perspective on the theory and practice of measuring brand equity

Understanding the social psychology of brands2Designing Marketing Programs to Build Brand EquityBloomberg 3,445,755 views 6:06 P&G Marketing / Brand Management - Duration: 2:288The ideas presented in the book will help readers interpret current branding developments

IChapter 3: New positioning material is included to further develop the book's unique competitive brand positioning model and the key concepts of points of parity and points of differenceLeveraging Secondary Brand Knowledge to Build Brand EquityCustomer-Based Brand EquityPreview this book Integrating Marketing Communications to Build Brand EquityAbout the author(2015)Richard Rosenbaum-Elliott, Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management, Larry Percy, International Consultant in Marketing and Communication, Simon Pervan, Associate Professor in Marketing, Swinburne University of Technology Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management 8ca7aef5cf
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